KEY FINDINGS & MAJOR BENEFIT INVESTING IN EMAIL MARKETING SERVICE

  

Command of budget
On average, businesses spend 15 percent of their marketing budget on email marketing; 54 percent report spending 10–20 percent, while about one-fifth spend more than 20 percent of their marketing budget on email. Budget commands more than any other single marketing tactic. The next most popular tactics are events (14percent on average) and person-to-person contact (averaging 13 percent). Social media and SEO each accounted for 8 percent of budget spend.

Email’s #1 purpose is to share
While email has commanding share of the marketing budget, it’s also used to share. 92 percent of businesses say they use email to share information about new products or services; 90 percent said they use email to share news about their organization.

SMB email list size
Businesses surveyed have an average of 3,489 email subscribers; about one-quarter of businesses have fewer than 1,000 subscribers while about one-fifth have more than 10,000 subscribers on their email marketing lists.

Email at least once a week
39 percent of busi¬nesses email their entire list about once per week— with 6 percent sending daily emails. 58 percent report sending emails to just part of their list about once per week, with 10 percent sending daily emails to a partial list.

Integrating email with other types of marketing
64 percent of businesses coordinate email marketing with social media marketing—the most common of major tactics listed, followed by trade shows and events, person-to-person contact, and direct mail.

Still plenty of room for growth.
56 percent of businesses say they plan to increase their use of email marketing in 2013; email was second only to social media, which 60 percent of businesses said they plan to increase. SEO placed third with 41 percent.

Email marketing helps business.
91 percent of businesses said email marketing was either helpful or very helpful to their organization. Most businesses cite the precision audience segmentation that email offers and the ease with which customers and prospects can engage the brand.

Email marketers love clicks.
Clicks are the #1 metric email marketers look to when measuring the success of their email marketing campaigns, with 78 percent looking to increase website traffic. 74 percent gauged success by leads generated and 72 percent by actual sales.

HOW MUCH SHOULD YOU SPEND ON EMAIL MARKETING?

  

There is no one-size-fits-all answer to this question. It will depend on a number of factors, including current list size, potential list size, depth of segmentation, your business model, etc. For example, a large business targeting a relatively niche market with a single (or limited range of) high-value product(s) may spend less than a small business targeting a large community with a range of inexpensive products.

Because email marketing is often priced in terms of list size and/or number of sends, your budget should be calculated on the number of meaningful, targeted communications.you can send your list and the Return on Investment (ROI) or impact you hope to achieve via your email marketing campaigns. This might mean you send a number of highly relevant emails on a daily basis to various segments of your list, or you send just one newsletter-type communication to your entire list whenever you have something to share. The path you follow will help determine the budget you need to set aside for email marketing.

The first step in planning your email marketing budget is to ensure that you build and deliver only relevant, timely, and engaging emails. This will result in higher open, click through, and conversion rates, allowing you to analyze your ROI and optimize future campaigns and strategies.

While email offers a seemingly low-cost marketing solution to many businesses, the fact is that marketing is neither expensive nor cheap. There is only marketing that works and marketing that doesn’t work. If you are sending non targeted, irrelevant, and untimely email communications, and you are not tracking results and optimizing accordingly, then the amount you are spending is less important than your campaign’s ineffectiveness.

GMAIL TAB ANALYSIS COMPLETE REPORT ON EMAIL MARKETING

  

Gmail’s July 22nd rollout of Tabs, which organizes inbound messages by category, was closely watched by marketers who worried that commercial email delivered to subscribers’ Promotions tab would be out-of-sight, out-of-mind.

Even the Email Marketing Server provider predict there will be sharp fall-off in email marketing performance to Gmail users as offers disappeared from the inbox.

But after the big switchover as per the report (Return Path), users who routinely engaged with email marketing. Reading a slightly higher percentage of their marketing email now, roughly 60%. Moderately engaged email marketing recipients, read rates dipped slightly too around 10%.

Users who greatly involved in the email marketing, Gmail’s Tabs feature made it easier to do something they like doing: shop. Segregation of social media notifications with other email marketing promotion emails helps them to involve more without sorting and deciding whether to read, ignore, or delete other types of email, like social media notifications.

While users who have medium levels of engagement with marketing email read a bit less of what they received and they received slightly more because less of their mail was routed to spam—their behavior didn’t change significantly.

Who’s Benefitting?

By industry, most saw little change or even slightly better read rates in Tabs’ first week, but airlines took off, doubling their read rates to 34%. Credit card marketers, too, saw their highest engagement in four months. Daily deal messages, while up only slightly, also posted their highest read rates in four months. In an environment where this email was segregated from other types of messages, Gmail users read more it. Although weekly read rates for social networking and dating senders dipped slightly, both types of messages had been trending slightly upward since April. Coincidentally both categories’ read rates climbed suddenly in the first full week

after Gmail’s May 25th announcement that Tabs were available to all users. Here again users that value these messages may read them more readily when they’re separate from other types of email.

The Human Factor

Clearly it’s too early to make a meaningful pronouncement about Gmail’s Tabs’ true effect on user behavior or email marketing’s effectiveness. Although the early indications suggest that most marketers can stop worrying about Gmail crippling their email response rates, there are two opposing forces that may decide how subscribers ultimately react to these changes: novelty and habit. For many users this was the first time Tabs were part of the Gmail experience, and some may have searched through their messages to see which brands were rerouted. They may not be as curious a week or a month later. On the other hand users that want to see at least some of their commercial email on a regular basis must now take an additional step to find it. That’s a habitual activity that develops over time, and as these users start to check the Promotions Tab as part of their regular email review, read rates may climb.

Why Hosting Email Marketing Server with Datanet Hosting Solutions.

We analyze more data and learn from our day to day email marketing service to ensure that only emails people want and expect reach in the inbox. We help businesses build better relationships with our customers and improve their email ROI.

Best Email Subject Line Tips

  

Why do email subject lines matter for you? Yes. Such things matters a lot. Take an example. An average associated with email or social media normally receives more than 100 emails in a single day. What they usually do? They normally delete 90% of them just by looking at the subject line. They wish to keep the inbox clean and digestible by the time of starting work. Additionally, we unsubscribe some of the email or companies that we don’t wish to get. So, it become important to right email subject line which force the reader to spend at least few seconds over the subject matter.

Spam in the email marketing considered as a dirty word. Receivers really dislike it, and email marketers understand its importance for the potential success. An honest email marketer pretty appreciate the fact that email campaigns should be law abiding and email subject lines should be effective. Writing a valuable subject line is one of the important sections of email marketing. Check out 4 simple checklists before starting any campaign.

1. Don’t be scared to use:

  • ALL CAPS: It is not important to write the complete word in capital letter but you can highlight some occasional word. Example. “Get a FREE Account of Email Marketing Software worth $ 15″.
  • Use an exclamation point! Example “Watches for blowout Sale prices!”
  • Question Marks. You can target the question at the sorts of difficulties for your customers/leads need reply to. Example How do you start your Business Online?

2. You can make the subject line more personalize.

3. Keep it short and small: using 50 characters or less are best to write up.

4. Don’t use the chintzy facts:

  • Special character as well as symbols might get people click on the email with curiosity, but them give negative impression
  • Cheating: don’t used FW: as it makes that it arrives from trusted source
  • Discounts: information about special offers i.e 50% off can be helpful, but don’t overdo them or you’ll begin yourself as a sales business
  • Names: Utilizing the first names in the subject line can decrease open rates

Best Steps To Boost Email Open Rates

  

Step 1: Be helpful and especially specific – ensure it’s relevant and valuable for your customers

Step 2: Identify yourself – mention your most particular brand creation in the focus line, or prefix the topic line with a reliable identifier

Step 3: Show Yourself different – write up the subject stand out looking by trying quadrangle brackets, sparing use of capital words, cell numbers and quotes

Step 4: Use appropriate topics and importance that are top of intellect and utilize urgency seldom to point out last date

Step 5: by putting a question mark, you can force the recipients to make reply

Step 6: Testing your subject lines will help you in best work

Conclusion: Your subjects Line should to be kept short, sensible, natural, and most of all, extremely targeted to your subscribers attentions. By going through this method, and avoiding the beyond spamming “don’ts”, you will be able to toughen your email status, get more emails read by the users, as well as keep your reliable subscribers who will look ahead to receiving your emails, and keep in mind you for your kindness.

Best Email Marketing Tips

  

Defining the purpose in the right way:

Defining the purpose is just crucial to making a remarkable beginning. You should define the purpose in short and crispy words with all straightforwardness. Make known what is related to your business by making use of the simplest words but with all effectiveness.

For what purposes:

You can send news letters about your business promotions, offers, business updates, tips to customers and business news etc. You can also send News Letters relating to particular occasions in your respective area. For example, in UK Halloween is a festival and every one celebrates it. But hardly 10% of people know why they celebrate it. So, you can send newsletters, just days before that festival, explaining the history of that festival. This type of news letters are better termed as “Seasonal News Letters.”

First steps:

So, before getting ready to prepare the content for News Letters, please make the Purpose clear in your mind.

Format:

You can send the news letters in several formats including:

Plain Text News Letters

HTML News Letters

Video News Letters

Each format got some pros and cons. So, you should try different formats and measure the results to know which one is giving more return.

Design of your newsletter:

Once you have decided which format can be the best then you need to focus your attention on another important thing that is the design of the newsletter. Let professional designers come up with the best design for your newsletters. You need to have the best eye-catching design so that the readers can easily get engaged and continue reading.

Rejection or deletion:

According to a survey, about 96% News Letters get deleted without being read. Newsletter recipients do not even show any interest in opening up the newsletter if it has some flaws related to the subject line, text of the letter etc.

Subject Lines are Crucial:

Email receivers read the email subject first and then open the email. So, your email  subject must be appealing and interesting. Otherwise, receiver will simply click on “Delete” button.

Body of the newsletter / Headings should be catchy:

If the text body is not divided into smaller paragraphs with catchy headings then the readers will feel bore to read through simple text with long paragraphs. So, it is advisable that there should be division of information into smaller paragraphs.

Preference to color / font and layout:

You should use the best color and images in the news letters. It is preferable to use light back ground colors with bright colors for fonts. You should also use one standard font for all your news letters to leave unique impression with customers.

Make sure about the size of your News Letter:

You should be very much conscious about the size of the newsletter that you are sending to your customers or newer people. Most of business email engines and spam control features will stop messages which are above 5 kb. So, make sure your email size should be less than 5 kb.

Optimize for the preview pane

A large percentage of people only read email in their preview pane. This means that the top 200-300 pixels of your message are what people are going to see first. If all you have there is a large banner image, you won’t get as many reads as you might if you include the titles of your articles in that space. Also, keep an eye on the width of w your newsletter. Fewer than 700 pixels is the best to account for low screen resolutions that some of your subscribers will have.

Test, test, test!

Send tests to a variety of email clients such as Outlook, Yahoo, Gmail, and Hotmail. You can avoid embarrassing mistakes by viewing your newsletter in different environments. Understand the Hot spots and provide the most appropriate message therein:

Google has recognized the following Hotspot areas in a Blog, Website or News Letters. These are the spots where viewer more likely to read first and get attracted to easily. So, you should make the best use of those hot spots to achieve your purpose of newsletter.

 

 

Content:

Content is the king of any corporate website. Same way, I say “Content is the king of News Letter”. So, always use the best and best content for the newsletters. If you are taking help of a content writer then please explain the purpose of your newsletter first and then ask him / her to provide the best suitable content for it.

Legal Issues

In many countries including UK, USA, Canada & Australia, you can do unsolicited emails to Businesses but not to individuals. But it is always advisable to send emails to subscribers only. Other than that, you should follow certain things to fully comply with Spam Regulations. They are as follows:

  1. You must provide company name, postal address, email address, business registration number and URL in the newsletters. So, it is better to incorporate these details in the footer with the font size 8.
  2. You should send link of Privacy Policy and provide the option to “unsubscribe” to the receiver. Please, look at the sample message typed.
  3. You have been sent this email as a valuable contact of our Company. View our Privacy Policy. To unsubscribe please click here

 Again, you can give the above message in font size 8

You should write the disclaimer of the email message. Please look at the sample below. You can use font size 8 for the purpose of it.

This message is intended only for the use of the person(s) (“Intended Recipient”) to whom it is addressed. It may contain information, which is privileged and confidential. Accordingly any dissemination, distribution, copying or other use of this message or any of its content by any person other than the Intended Recipient may constitute a breach of civil or criminal law and is strictly prohibited. If you are not the Intended Recipient, please contact the sender as soon as possible.

 It is always better to stick to rules and follow all legal obligations in sending newsletters.

Conclusion:

  1. In my opinion, the primary purpose of email News Letter is to generate revenues. This objective can better be achieved by sending valuable business info, offers or other customer-benefit info on regularly basis. There is always a chance of gaining new customers as well with already being in touch with the existing customers.
  2. As you are spending your valuable time and money as well in sending newsletters so it is necessary that you should see to it that your purpose is achieved.
  3. Though you may take support from your designers and content writer for preparing newsletters and sending them, it is completely your responsibility to make sure that News Letter is up to the standard.