Defining the purpose in the right way:
Defining the purpose is just crucial to making a remarkable beginning. You should define the purpose in short and crispy words with all straightforwardness. Make known what is related to your business by making use of the simplest words but with all effectiveness.
For what purposes:
You can send news letters about your business promotions, offers, business updates, tips to customers and business news etc. You can also send News Letters relating to particular occasions in your respective area. For example, in UK Halloween is a festival and every one celebrates it. But hardly 10% of people know why they celebrate it. So, you can send newsletters, just days before that festival, explaining the history of that festival. This type of news letters are better termed as “Seasonal News Letters.”
So, before getting ready to prepare the content for News Letters, please make the Purpose clear in your mind.
You can send the news letters in several formats including:
Plain Text News Letters
HTML News Letters
Video News Letters
Each format got some pros and cons. So, you should try different formats and measure the results to know which one is giving more return.
Design of your newsletter:
Once you have decided which format can be the best then you need to focus your attention on another important thing that is the design of the newsletter. Let professional designers come up with the best design for your newsletters. You need to have the best eye-catching design so that the readers can easily get engaged and continue reading.
Rejection or deletion:
According to a survey, about 96% News Letters get deleted without being read. Newsletter recipients do not even show any interest in opening up the newsletter if it has some flaws related to the subject line, text of the letter etc.
Subject Lines are Crucial:
Email receivers read the email subject first and then open the email. So, your email subject must be appealing and interesting. Otherwise, receiver will simply click on “Delete” button.
Body of the newsletter / Headings should be catchy:
If the text body is not divided into smaller paragraphs with catchy headings then the readers will feel bore to read through simple text with long paragraphs. So, it is advisable that there should be division of information into smaller paragraphs.
Preference to color / font and layout:
You should use the best color and images in the news letters. It is preferable to use light back ground colors with bright colors for fonts. You should also use one standard font for all your news letters to leave unique impression with customers.
Make sure about the size of your News Letter:
You should be very much conscious about the size of the newsletter that you are sending to your customers or newer people. Most of business email engines and spam control features will stop messages which are above 5 kb. So, make sure your email size should be less than 5 kb.
Optimize for the preview pane
A large percentage of people only read email in their preview pane. This means that the top 200-300 pixels of your message are what people are going to see first. If all you have there is a large banner image, you won’t get as many reads as you might if you include the titles of your articles in that space. Also, keep an eye on the width of w your newsletter. Fewer than 700 pixels is the best to account for low screen resolutions that some of your subscribers will have.
Test, test, test!
Send tests to a variety of email clients such as Outlook, Yahoo, Gmail, and Hotmail. You can avoid embarrassing mistakes by viewing your newsletter in different environments. Understand the Hot spots and provide the most appropriate message therein:
Google has recognized the following Hotspot areas in a Blog, Website or News Letters. These are the spots where viewer more likely to read first and get attracted to easily. So, you should make the best use of those hot spots to achieve your purpose of newsletter.
Content is the king of any corporate website. Same way, I say “Content is the king of News Letter”. So, always use the best and best content for the newsletters. If you are taking help of a content writer then please explain the purpose of your newsletter first and then ask him / her to provide the best suitable content for it.
In many countries including UK, USA, Canada & Australia, you can do unsolicited emails to Businesses but not to individuals. But it is always advisable to send emails to subscribers only. Other than that, you should follow certain things to fully comply with Spam Regulations. They are as follows:
- You must provide company name, postal address, email address, business registration number and URL in the newsletters. So, it is better to incorporate these details in the footer with the font size 8.
Again, you can give the above message in font size 8
You should write the disclaimer of the email message. Please look at the sample below. You can use font size 8 for the purpose of it.
This message is intended only for the use of the person(s) (“Intended Recipient”) to whom it is addressed. It may contain information, which is privileged and confidential. Accordingly any dissemination, distribution, copying or other use of this message or any of its content by any person other than the Intended Recipient may constitute a breach of civil or criminal law and is strictly prohibited. If you are not the Intended Recipient, please contact the sender as soon as possible.
It is always better to stick to rules and follow all legal obligations in sending newsletters.
- In my opinion, the primary purpose of email News Letter is to generate revenues. This objective can better be achieved by sending valuable business info, offers or other customer-benefit info on regularly basis. There is always a chance of gaining new customers as well with already being in touch with the existing customers.
- As you are spending your valuable time and money as well in sending newsletters so it is necessary that you should see to it that your purpose is achieved.
- Though you may take support from your designers and content writer for preparing newsletters and sending them, it is completely your responsibility to make sure that News Letter is up to the standard.